[PDF] Attracting Investors A Marketing Approach To Finding Funds For Your Business Ebook
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Attracting Investors A Marketing Approach To Finding
Attracting Investors: A Marketing Approach to Finding ... How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Attracting Investors: A Marketing Approach to Finding ... From early-stage financing to borrowing money to issuing stock, Attracting Investors shows you how to market yourself and your business to raise funds, and explains why marketing is the key to successful capital raising. This comprehensive book will be essential for small start-ups, as well as established firms looking for new funding sources. Attracting Investors: A Marketing Approach to Finding ... Attracting investors : a marketing approach to finding funds for your business / Philip Kotler, Hermawan Kartajaya, and S. David Young. p. cm. ISBN 0-471-64656-3 (cloth) 1.
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